Regularly we discuss new ideas and opportunities to use our skills. Quite recently one of our team members decided to resolve a common problem of navigation in shopping malls. I presume, everyone got lost there at least once or called all saints because the desired shop seem to hide in the darkest corner. More over, interactive screens with maps are always far away.
We tried different approach and made an Augmented Reality app which works as maps in those screens but… better. After scanning your surrounding, app knows where you’re at and guides you visually to desired place. If you need to change level it will show you nearest stairs as well.
Partnering with Reveal Systems, a company with long tradition in developing visitor flow metrics, we’ve gone to MAPIC. It’s the international retail property market and this event held every November in Cannes. It was first launched in 1994 and since then gathers thousands of participants every year.
It’s the best place in Europe to preview all innovations and get first-hand opinion from companies running shopping malls.
After having more than 40 meetings in 3 days, we’ve got very optimistic reviews and many new contacts. We will keep working on this product. Follow us to stay informed of new releases.